What I will bring is that, in defense of the criticism he received from myself and others, Rich Johnston took a swing at Newsarama:
As long as I'm happy with the article, yes. I can only write Bleeding Cool for an audience of one, that's how I've always worked. Once I start doing Top Tens you know I've stopped.
Sometimes I do write articles to wind people up, but only because they are bad jokes. Bendis' Dialogue Tics for example.
Ten Horrible Histories Songs
Top Ten Couples In Comics (contributor, posted by him)
Top Ten Superhero Teams (contributor)
Top Ten Most Ridiculous Movie Posters At Cannes This Year (contributor)
Top Ten Best Films Of All Time, According To Hundreds Of Film Directors And Critics (contributor)
Top Ten Horrific Reasons To Love WonderCon
Top Ten Comic Girlfriends… And Boyfriends (contributor)
(Top Ten) Best Reviewed Films Of 2011 Vs. The Most Pirated (contributor)
John Waters Top Ten Favourite Films Of 2011 (contributor)
Tom Huxley’s Top Ten Comics Of The Decade (contributor)
Bleeding Cool’s Top Ten British Comics Of The Decade
Top Ten Tips To Blag Your Way Into San Diego
Top Ten Picks For Frightfest, With Trailers (contributor)
Top Ten British Christmas Telly – Rich’s Choice
Grace Randolph’s Stacktastic! (Top Ten) Death(s), The Gift That Keeps On Giving (contributor)
I think that's more than sufficient back up (and that's not counting the (at least twice monthly) sales charts). While not all are his, Rich is the king of content on that site: if he didn't want Top Ten lists, they wouldn't be there and, indeed, he has directly published a number that he didn't write.
The knock on Top Ten lists is that they're lazy click bait. Everyone employs them from time to time. No one judges a site if they're rare, so long as you don't pretend you're above it.
I can't find a context for what Rich is saying he will have stopped once he resorts to Top Tens, but it's obvious that, whatever it is, he stopped years ago.
Oh, and lest it be misinterpreted: I'm not defending Newsarama. Despite knowing and respecting several people there, I don't believe Mark Waid was off the mark when he pegged them as the new Wizard. Sad how the once mighty continue to fall so far.