Man, I can't believe I missed this and had to have it pointed out by a friend.
The last question went to Straczynski. The fan asked whether the writer plans on continuing the "Earth One" stories. The writer revealed that the hardcover release will be followed up with by single issues, which will later be collected.Apparently, after the first Earth One Superman OGN, following volumes will be serialized in comic book form and then collected. So...the OGN/bookstore thing goes flying away before it even gets started.
Were pre-orders that low? Are the folks at DC that lacking in testicular fortitude that they can't wait to see how it performs for a bit before announcing a switch to serialized-into-collected traditional publishing?
How hard is it to at least wait until you're coming close to the time where you have to solicit the work from the second volume before you reveal to the world that you have no faith in this OGN idea?
There's phrasing at Newsarama that makes it sound possible that they're talking about publishing the OGN, publishing as single issues and then collecting it again (maybe with added material or something?), but that sounds about as unlikely as it sounds stupid.
Last question concerns the format of Earth One, which JMS reports will come out as a hardcover, then individual issues, then be collected again. Fan: "That's extremely confusing." "To both of us," JMS said with a chuckle.I don't know. I was impressed that they were going to try this OGN thing for awhile, with their most marketable characters in an interesting project. But if they're ready to bail out on it before it has even hit shelves, that says more negative about DC as a publisher than the initial plan said positively about them.