Jim Lee said, according to Newsarama coverage of the DC Nation panel, the following about digital comics:
Next question concerned "digital initiatives." Lee said he's never seen anything on the digital side that is as compelling for him as a printed comic, saying you can't replicate things like the four-page spread in Blackest Night #8.
Another advantage of printed comics, according to Lee: "You can read them on an airplane as you're taking off."
"They're not a huge part of anyone's business, regardless if you're on the iPad tomorrow or not," Lee said of digital comics.
"We're talking to a bunch of different vendors, software companies about it," Lee continued. "It's going to be more than, 'hey, here are some scanned comics,' because frankly, that's out there already."Really? A gatefold, four page spread (that isn't really quite four pages) can't be replicated on a computer screen?
And I sincerely hope tongue was planted firmly in cheek with that "read them on an airplane" comment. Besides, that's really more of a trade paperback selling point than a periodical selling point. One clearly travels better than the other.
They aren't a huge part of anyone's business, even if they're on the iPad tomorrow...when the effects of being on the iPad haven't been seen yet? When the question was forward looking, not asking about how digital has performed thus far, seeing as how DC hasn't really even dipped their toe into the water yet?
The offerings have to be more than "hey, here are some scanned comics" because illegal scans are already out there? Seriously? Even when we're seeing that motion comics aren't setting the world on fire and the more bells and whistles that get added, the higher you have to price the content to make a profit, which inadvertently pushes readers back to the printed version?
This is the guy that just got promoted to one of the most important positions at DC Comics? All of a sudden, I'm much less enthused about that move.