Wow...JMS just seems to be mixed up in all kinds of questionable decisions lately.
I love the idea of original graphic novels. I was one of the first to buy Son of the Demon at my local comic shop back in the day. I love this sort of thing.
But one of your few forays into in-continuity OGNs is...about a Gotham hospital?
This is the kind of project with a severely limited initial audience that seems destined to have a poor sales performance and lead to corporate thinking of "well, we tried an in-continuity OGN and it failed, so no point in trying it again" while completely disregarding the fact that you picked a project with very limited initial appeal.
I get that it might be critically acclaimed and generate further printing and extended sales. But it seems silly to put out a project like this in a format that you don't regularly do a lot of business with when initial sales expectations have to be low. Putting out a project where you have to hope that word of mouth starts to grow the sales seems like something you do AFTER you become a little more comfortable producing OGNs on a regular basis.
I'd love to see more OGNs. I'm disappointed in this announcement because history tells me that this isn't going to sell in large numbers out of the gate and will likely be used to dismiss calls for more in-continuity OGN projects in the future.